The SanDisk ExpressCard product is designed for the professional videographers, on the new generation of professional camcorders that record to ExpressCards, rather than magnetic tape, hard discs or optical discs. With the SanDisk ExpressCard, professional videographers for the first time will have access to a high-speed, solid-state digital recording solution.

The SanDisk ExpressCard has been designed for super-fast downloads of large video files and is ideally suited to editing in the field. Video can be quickly off-loaded to a notebook computer, with no extra cables or readers required, so the card can go back to work in the video camera as fast as possible.

SanDisk and Sony have jointly developed SxS, a specification that is optimized for Sony professional video cameras, and to verify that ExpressCard memory cards will support the high-speed performance required for professional video. The SanDisk ExpressCard carries the SxS logo, and is fully compatible with Sony's XDCAM EX, which has two ExpressCard slots.

ExpressCard is a standard created by the Personal Computer Memory Card International Association (PCMCIA) as a successor to the PC Card standard. By connecting directly to a computer's PCI Express "slot" on your computer, ExpressCards can read and write data at least 2.5 times faster than PC Cards.

Unlike the competition, with the SanDisk ExpressCard, video recording professionals have access to the highest speed, solid-state digital recording solution.