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Getting our customers ready for the move to IP

This campaign is all about increasing awareness of the move to IP and informing customers of the benefits, and supporting them wherever challenges might arise. We will be reaching customers organically on our website and social media, and we will be running paid media campaigns on Linkedin and with Future Publishing.Most importantly, from Q1 we will be driving leads directly to you, which will be loaded to the relevant lead queue for the Migration | All IP campaign in Salesforce.

Use the campaign assets on this page to guide your customers on their IP journey.

Assets for customers

There is a lack of urgency concerning the move to all-IP, only 6% of businesses having started their migration. Here you will find our latest whitepaper, infographics, email templates and social media assets to help kickstart conversations with your customers on everything they need to know about IP.

Whitepaper

What’s holding our customers back from migrating? View Details


Our latest whitepaper delves into the frictions they might be facing, helping you to understand where to start your conversations with your customer to support them. Share with your customers to get them thinking about the challenges and opportunities ahead.

View whitepaper

Blog posts

IP terminology

IP terminology might be new to our customers – this blog explains the terms they need to know.

Read now

Migration support

This blog summarises how we help our customers migrate, from our Professional Services audit to set-up and beyond.

Read now

Connect with your customers over email or on social media

BT 1 to 1 overview training on a laptop

Infographic

How will the switch to IP benefit our customers? This infographic is a visual summary you can share.

View
BT and Apple 1 to 1 training on a laptop

Infographic

Struggling to get your customer started with their migration? This infographic explains why there’s no time like the present.

View
BT and Google 1 to 1 training on a laptop

Email templates

Send an email template directly from Salesforce Search Salesforce for:

03 2023 All IP whitepaper

03 2023 All IP Infographic

Industry comms

We’ve collaborated with industry press to reach our audience wherever possible. Each week we’ll share an article we’ve commissioned with Future publishing here. These articles will appear on ITPro and will be included in the ITPro and TechRadar newsletters.

What is Internet Protocol (IP)?

This article explains the need-to-know info for our customers.

Read

How will IP benefit my business?

This article will share more context on the benefits of IP.

Read

Assets for you

For a refresher on what we have to offer and how to talk to our customers about IP, look at the links below

BT and Apple 1 to 1 training on a laptop

IP Playbook

Everything you need to know to confidently talk about IP with your customers. This playbook includes market context, detail on the switch off, winning conversations and our portfolio.

View
BT and Apple 1 to 1 training on a laptop

Future of Work Playbook

The FoW playbook has battlecards, product information and pricing info so you’re fully informed of what’s on offer before talking to our customers.

View
BT and Apple 1 to 1 training on a laptop

Winning Conversations

How should we be talking to our customers about All-IP? This handy guide will help you prepare to chat in person or in writing.

View

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