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iPad helps a major retailer hit new customer service heights

PetPad lets colleagues off the leash

BT Expedite (BT's specialist provider of IT solutions for the retail sector) worked closely with Pets at Home to build a business case for transformation of the way they worked. Their main aims were to move from paper to digital forms; to free up colleagues from the back office to spend more time with customers; and to improve the overall customer experience. Pets at Home chose iPad because they wanted to implement the most up-to-date, market-leading device available. The new PetPad, as it became known, was soon embraced by store colleagues who saw the tool as an opportunity to improve in-store customer service in more ways than one.

Apple Case Study

"I would class the PetPad as a fundamental change, on a par with the introduction of barcodes or chip and pin"

Dave Poole | Head of Retail Operations | Pets at Home

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