Ultrabooks – what’s all the fuss about?
CES this year set the tone for the oncoming rise of the ultrabook. Taking the lead from Apple’s MacBook Air, Intel are stepping to rival Apple’s offering with several of the big players – Lenovo, Toshiba, Asus and Acer to name a few – are unveiling ultrabooks this year. Most ultrabooks are based on Intel’s i series processor technology, with more set to follow as Intel brings out its Ivy Bridge CPU (set to be unveiled later this year).
So, why buy an ultrabook? Their main selling point is their ability to combine the portability and connectivity of a traditional laptop with the speed and capability of a tablet. Some of the ultrabooks (such as Lenovo’s IdeaPad Yoga) can be transformed into tablets by flipping the screen, which will allow their users to capitalise on Windows 8’s touchscreen optimisation.
With the faster processors, ultrabooks offer a shorter boot time, adding to their ease of use on-the-go and pairing nicely with their portability. Many of the new ultrabooks have improved battery life when compared to their laptop counterparts. The one disadvantage is with the thinness of the ultrabook comes a limited number of ports (bad news for USB and DVD-reliant users, but good news for cloud storage services and adopters). And, of course, in trying to match the MacBook Air you’ll find a price tag higher than for the average laptop, with starting prices at around £600.
Put simply, the ultrabook is the travelling businessman’s ideal companion – portable, efficient and sleek. Browse our great selection of ultrabooks now.















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