IT departments bypassed as finance and marketing harness big data instead
Last week, we wrote about specialist IT workers in cloud computing. This week, we are looking to other departments such as finance and marketing that could potentially bypass the IT department, saving on cost and potentially harnessing large amounts of data themselves or outsourcing to cloud providers.
Companies need to be able to filter, sort and index information from a range of sources quickly and effectively. As the recession continues to force businesses into making job cuts, systems that can be put in place to sort data are becoming more valuable.
The companies analysing these huge volumes generally do so either for risk protection or business intelligence purposes. Dell and Microsoft are amongst some of the IT companies looking at ways to tap into sorting data for fears of being left behind by competitors who are able to mine and interpret market data faster and more accurately than they can. Breaking up unstructured data such as social media posts for example, becomes a far easier process. Large data can include email, HTML pages, instant messaging logs, blogs, digital images, video files, surveillance footage, e-commerce transactions, call records and medical records, as well as datasets created by academic, scientific and research projects, which process large volumes of information.
What do you see as the biggest benefit of harnessing big data with these types of systems?
The original article can be found here.