How Twitter can help grow your business
In a strange reversal of direction, Twitter has decided to take their marketing strategy offline, with a new agency brought in and tasked with considering every possible avenue for new advertising, including TV.
While Google has regularly taken its advertising offline with print and TV slots, and with the rise of connected TVs giving social networks the opportunity to direct their own capabilities to a user’s TV screen, an actual TV ad campaign or a series of print ads for a social network is unheard of.
While Twitter is returning to the traditional advertising methods that have been, up until recently, relied on by companies for years, SMBs are being advised to direct their marketing strategy to the social networks, specifically Twitter.
For until Twitter’s imaginably unlimited marketing budget, most SMBs have to be more economical when it comes to growing and promoting a business. And a microblogging site like Twitter is perfect for that. Whether you’re an established business or a new start-up looking to build a reputation, Twitter has all the capabilities you need to attract and retain interest.
Twitter allows a two-way exchange between you and the wider world – it’s for conversing, and it allows you to measure real-time conversation topics on the web. You can extract valuable information as well as putting key information about your brand out there.
It’s an essential way to watch what potential and existing customers are saying about your brand, with Twitter Search allowing you to track related conversations. And, crucially, it allows you to participate in those conversations, exercising damage control on potentially negative situations and promoting a positive image of your brand’s customer service capabilities.
Twitter is also great for tracking topics that are of interest to your target consumer as their influence fluctuates in the market, using analytics tools to place accurate numerical value against these popular topics. You can use these statistics to tailor your messaging approach, get in on discussions and interest new customers, and also learn more about the market and the interests of your targets.
Finally, you can also use Twitter to promote your business’ capabilities, while also, thanks to your new understanding of the market, sharing quality content (self-generated and from elsewhere), relevant information and thought-provoking discussion with an audience whose habits you now understand better than you could have before.
Are you using Twitter to grow your business? What is its most valuable offering to you?